As fleet purchasers prepare to examine the winners of the Vehicle of the Year 2023 awards across nine segments, it’s an opportune moment to consider the transformative potential of vehicle signage. With Speedy Signs at the forefront of national signage, we look at the evolving landscape of vehicle signwriting and its impact on business fleets.
The onset of a new year marks a period of renewal for many businesses, especially in terms of updating their vehicle fleets. This transition is not merely about acquiring new models, it’s about effectively integrating these vehicles into the company’s brand identity. Speedy Signs, a leader in the field, offers a range of innovative signage solutions that cater to this need.
Massive growth in the ute market in recent years has fuelled a desire by many businesses to stand out in their local markets by investing in fleet branding. There are many options ranging from simple brand identification through to elaborate and attention-grabbing partial and full wraps.
This trend extends into large fleet vehicles such as trucks, with full cab wraps becoming increasingly popular along with wraps of tray sides, van trucks and tankers for maximum impact.
An emerging area of interest is the application of paint protection film (PPF) for unwrapped areas such as front bumpers and bonnets, protecting these areas from unsightly stone chips.
A pivotal factor behind the popularity of vehicle wraps is their role in mobile advertising. In an era where cost-effective and impactful advertising is crucial, automotive wraps have emerged as a powerful tool. They transform vehicles into moving billboards, exponentially increasing the number of potential views and interactions.
The effectiveness of automotive wraps extends beyond mere visibility. Their detailed and visually appealing designs make them more engaging compared to traditional advertising mediums, thus attracting a wider audience. This aspect is particularly crucial for businesses that rely on local visibility and recognition.
Sonia McGregor from MTF Finance says that they’ve always opted for full wraps for their vehicles because they couldn’t get their distinctive brand yellow in all the different makes and models of vehicle that they have.
“The team at Speedy Signs Dunedin are amazing at producing all the vinyls and graphics for the different car shapes, and then the individual MTF Finance branches work with their local Speedy Signs to do the installation,” says McGregor. “They know our brand well so it’s super easy, and their turnaround times are fast.”
As the global sign and graphics industry thrives, driven by the rising demand for mobile advertising, the application of automotive wrap films is poised for further expansion. This growth underscores a fundamental shift in how businesses view their fleet vehicles – not just as a means of transportation, but as a dynamic extension of their brand identity.
