GWM is pleased to announce the appointment of Andrew Gao as Managing Director for Australia and New Zealand, effective 1 February 2026. Mr Gao succeeds Charles Zhao, who will relocate to Europe after leading GWM New Zealand to a top 10 finish in 2025.
Mr Gao brings nearly 15 years of experience with GWM, having joined the company in 2011 before relocating to Australia in 2014. He has held senior leadership roles across sales, network development, product, and brand functions, giving him a deep understanding of both the local market and GWM’s global strategy.
“I am excited to take on the role of Managing Director for GWM Australia and New Zealand,” said Mr Gao. “I sincerely thank Charles for the strong foundations he has established, from building a high-performing team to positioning Australia as GWM’s largest export market and transforming the brand. I look forward to leading this exceptional organisation as we continue to build a healthy, sustainable and growing business.”
GWM’s 2026 strategy will be anchored around four core pillars: strengthening the product range, dealer importance, enhanced aftersales capability, and evaluating the customer experience.
“As we enter 2026, we will continue to introduce compelling new products, locally tuned and optimised specifically for Australian and New Zealand customers,” said Mr Gao. “Our dealer network is central to delivering a best-in class purchasing and ownership journey, and we will continue to invest in providing them with the tools, systems and resources required to succeed. In parallel, we are focused on improving our aftersales operations through expanded parts warehousing and enhanced technical training. Together, these initiatives will underpin our long term commitment to delivering better vehicles, superior driving experiences, and outstanding value and service.”
ANZ remains one of GWM’s most important strategic overseas markets. Building on recent momentum, Mr Gao will lead a strengthened local senior executive team as the business accelerates its growth trajectory, with the ambition of becoming one of the top five automotive brands in New Zealand.
GWM thanks Mr Zhao for his significant contribution to the growth and success of the ANZ business and welcomes Mr Gao to his new role leading the region into its next phase of growth.
