You’ve read the reviews and you know what you want. As we enter the prime season for businesses to invest in company utes, trucks, and other vehicles, it’s a perfect time to think about your vehicle graphics.

After all, your company vehicle serves as more than just a functional workhorse; it doubles as a mobile billboard, actively promoting your business without requiring any effort on your part. And scientific research demonstrates that we retain a remarkable 80 percent of visual information we encounter.

With these figures in mind, the chances of potential customers retaining the details of your business are far greater with visible vehicle signage than they would be by hearing an advertisement on the radio or reading one online.

As a business owner, you want to take advantage of any opportunity to benefit your business, right?

Promoting your business to new customers with vehicle graphics 24/7, 365 days a year has got to be the most cost-effective marketing tool in the kit. And done right, there’s also the “wow” factor – let’s face it, if you or your staff must drive a company car, why not do your best to make it a pleasurable experience?

Your fleet may be one vehicle or a combination of cars, wagons, utes, vans and trucks, but regardless of the style, the simple fact is this: well-designed and consistently delivered vehicle signage will continue to keep your brand top-of-mind for years, if you use a professional sign company and the right materials.  

An eye-catching design sends a message that your business is the one to choose over your competitors and expertly applied signage says you your business is worth investing in.

You may have your own ideas about how best to promote your business, but a reputable signage professional like Speedy Signs will be able to give guidance on what options will best suit your business, your fleet, and of course, your budget.

You might consider decals, vinyl stickers, spot graphics, or magnetic signs. All of these are great options if you don’t need a full vehicle wrap. One-way vision windows are ideal when the driver needs to have full visibility but doesn’t want prying eyes to be able to see inside. It also offers good solar protection for your vehicle contents.

However, there’s no argument that either full or partial wrapping stands out in the crowd, with a full wrap allowing you to change the colour of your entire vehicle – great if the colour you want isn’t available for your particular vehicle model. A partial wrap offers a more economical solution while still having a big impact.

The addition of paint protection film (PPF) on your car protects the paint from stones, sand, harsh weather, keys, salt and other elements. PPF comes in clear and matte and is backed by a multi-year warranty. Apply PPF to high-impact, vulnerable areas of your vehicle for better protection.

Here are some tips to make your vehicle signage the most effective possible:
• Use bold colours and fonts that stand out – think big!
• Make sure your logo is incorporated into your signage and any key message reflecting your business, values, and services.
• Focus on a key offering from your business or the primary service of your business.
• Avoid going too far and cluttering the design, keep it easy to read and easy to recall.
• Ensure contact details are visible, a website or an easily remembered 0800 number is ideal.

For further information on the options available and the best signage solution for your fleet and business regardless of where you are in the country, visit www.speedysigns.co.nz/about/resources and download a free Vehicle Signage Buyer’s Guide.