Jaguar New Zealand has introduced a new pricing structure for its flagship I-PACE SUV which will see the retail price of each model reduced by $15,000.
New pricing will now see the range start at $144,900* for the Jaguar I-PACE S, $154,900 for the SE model and $164,900* for the fully featured I-PACE HSE.
General manager of Jaguar NZ Steve Kenchington says New Zealand will become one of the first non-Government subsidised EV markets in the world to take delivery of the new model when it lands in the coming months.
He says as the first premium, European EV, the I-PACE has created a new automotive category and the company’s latest pricing structure signals an intention to take a significant share of this emerging market, and make the vehicle accessible to as many Kiwis as possible
“One of the challenges we have faced when establishing a new category is ensuring that the price point we set is aligned with both market expectations and the pricing of other premium EVs which are just now coming on to the market.
“What we have seen since the I-PACE was first announced here is that the market dynamics operate quite differently compared to countries where there are EV incentives in place; and yet this hasn’t hampered demand for this model at all.
“Jaguar has already pre-sold more I-PACEs in New Zealand than in countries with much higher population densities such as Singapore, Japan and South Korea - all before the first customer vehicles have landed here.
“What this is telling us is that there is an opportunity for Jaguar to take a substantially larger share of this category,” he says.
Kenchington says Jaguar NZ operates as the distributor and pricing is often based on projected demand and their ability to work out better terms with their suppliers.
“While there are no subsidies for EVs in this market, we are continuously working hard to negotiate better pricing - something that would not be possible without the support of our incredibly loyal customer base,” he says.
Kenchington says there are a range of factors influencing local demand for the I-PACE including growing interest in Formula E as well as the performance of Aucklander Simon Evans who took out the inaugural I-PACE e-Trophy race in Saudi Arabia earlier this year.
“There was a very high level of interest once pre-sales began and since then - it has already scooped the UK, German and European Car of the Year awards, and is a top three finalist for World Car of the Year.
“In recent weeks we have seen it lift even further as more Kiwis have had the chance to experience the performance of this next generation electric vehicle,” he says.
Kenchington says the new pricing structure will take effect immediately and will apply to all customers who have pre-purchased the vehicle.
