Toyota and Ford duke it out again

David Crawford, Chief Executive Officer of the Motor Industry Association says, “Registration of 14,359 vehicles for the month of November - while marginally down on November 2017 (235 units/ -1.6%) - reflects a steady as she goes market. Year to date the market remains marginally ahead of 2017 up 1.4% (2066 units).

Toyota retained the overall market lead with 22% % market share (3,099 units) followed by Ford with 10% (1,437 units) and Holden also with 10% market share (1,397 units).

Toyota retained the market lead for passenger and SUV registrations with 22% share of the market (2,076 units), followed by Holden with 10% (965 units) and Hyundai with 9% market share (877 units).

In the commercial sector, Ford took out the top spot with 22% market share (1,064 units) followed by Toyota with 21% (1,023 units) and Mitsubishi third with 10% market share (487 units).

The Ford Ranger regained the top commercial model for November and the top overall model for the month with 944 units followed by the Toyota Hilux with 741 units and then the Toyota Corolla in third with 739 units. Year to date the Ford Ranger strengthens it hold the top model spot with 9,300 units followed by the Toyota Hilux with 7.499 units and the Toyota Corolla with 6,568 units.

The top three segments for the month were the SUV medium segment retaining its lead with 16% market share, followed by the Pick Up/Chassis 4x4 segment also with 16% share and the SUV compact in third with 13% market share.

“While growth in the new vehicle market remains only marginally up on 2017, the outturn year to date is encouraging” said Mr Crawford.