Reversing cameras. Blind spot monitoring. Lane departure warning. Automatic Emergency Braking. These are all safety features that we’ve become used to finding in modern cars, and they’re some of our first considerations when selecting fleet vehicles.  

But the safety features of the car is only one part of the equation. “Safe driving begins and ends with the driver,” says Fleetcoach COO Craig Cockerton.

“Obviously businesses should invest in the safest fleet they can afford – but not let the technology overinflate driver confidence. Drivers also need to be equipped to make good decisions.”

Fleetcoach is designed to do just that. The online driver training programme takes drivers through a series of engaging research-based courses designed to strengthen key driving skills. 

It covers everything drivers should know, from the core skills of hazard detection and risk management, through to topics such as Distraction, Speed, Stress and Fatigue.

“Drivers who’ve had training that’s focused on attitude and behaviour make better choices, understand what contributes to making those choices, and have a better understanding of their car’s capability,” says Cockerton. “They understand that, even with all the safety technology, they remain responsible for their vehicle’s actions.”

Fleetcoach’s approach to training gives drivers a greater sense of their role behind the wheel and shows how to let the technology assist them, not rely on it. 

Its focus on wellbeing makes them more mindful of their driving and leads to better driving behaviour, with Cockerton explaining that “happy people make better drivers.” 

With subscription plans to suit all budgets and a quick, easy set up process, Fleetcoach is the easy, effective way for businesses to cover their fleet safety bases.