| Bridgestone Ecopia EP100 is an all-new passenger car tyre that increases vehicle fuel efficiency while lowering CO2 emissions. By fitting fleet vehicles with the all-new Ecopia EP100, operators can be confident that they are paying more than just lip service to the idea of ‘being green’. Launched in early 2010, the Ecopia EP100 has been put through rigorous and extensive independent testing recently in Australia, in accordance with ADR81/02, the Australian standard for measuring fuel consumption and emissions. The tests proved that the Ecopia EP100 can increase fuel efficiency by 3.3 per cent when compared with standard tyres*. More importantly, the tests showed that the Ecopia EP100 can also reduce harmful CO2 emissions by 3.3 percent when compared with standard tyres. If this value is extrapolated over the life of a set of tyres, it equates to a 260kg reduction in CO2 emissions**. The Ecopia EP100 achieves these results through ground-breaking ‘low rolling resistance’ technology. “As the term suggests, rolling resistance is the force required to keep a tyre rolling,” says Martin Reeves, Technical Services Manager at Bridgestone New Zealand Limited. “The lower the rolling resistance, the less fuel is required to power the vehicle – and that leads to lower carbon dioxide (CO2) exhaust emissions. The Ecopia EP100 technology significantly lowers rolling resistance and therefore increases vehicle fuel efficiency while also cutting CO2 emissions - great news for fleet operators.” “It’s a product we believe will appeal very strongly to the growing number of New Zealand motorists who want to lower their car’s impact on the environment and save fuel at the same time,” he adds. Furthermore, the Ecopia EP100 maintains the safety standards that Bridgestone is renowned for across the globe. “At Bridgestone, our mission is to provide a safe environment for all our children and the children of future generations. That’s why we believe in doing everything we can to minimise our impact on the environment,” says Ken Oyama, Director Sales and Administration at Bridgestone New Zealand Limited. “Through that commitment, we have created a product that reduces a vehicle’s impact on the environment without compromising on Bridgestone’s reputation for quality and safety,” he adds. For more information on how the Bridgestone Ecopia EP100 can help make your fleet greener, please contact Bill Dyall on 09 589 4203 or via email ecopia@bridgestone.co.nz. *Vehicles were tested in accordance with ADR81/02, the Australian standard for measuring fuel consumption and emissions. Ecopia testing was conducted using Ecopia tyres versus current Bridgestone product of the same dimensions on identical 2009 manual petrol Mazda 3, 5-door Hatches. Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and how the car is driven. ** Based on the average of 14,000 kms/year and average kilometres for life of a tyre at 40,000kms. |
