In today’s fast-paced world, where convenience reigns supreme, AutoTransform’s ute and newly launched van on-line configurators represent a big leap forward in customer experience, meaning you can create your ideal mobile workplace, even when you’re not at work.
But what prompted AutoTransform to create this innovative tool? The answer, they say, lies in understanding their customers and their desire for a more personalised approach to custom-fitting their vehicles.
The vision behind the configurator
“The heart of our configurator originates from a genuine passion to transform how you interact with your vehicle options.” says Daniel Stanners, AutoTransform’s General Manager, “Here at AutoTransform we understand that the traditional ‘cookie-cutter’ templates just don’t cut it for Kiwis, who take immense pride in their DIY spirit.”
So instead of settling for standard offerings, AutoTransform developed a platform that empowers the owner or fleet manager to explore, imagine, and customise their perfect vehicle – from quite literally anywhere, even from the comfort of their own home.
Daniel says, “As many tradespeople work tirelessly throughout the week, evenings are often their prime time for research and discovery.” He says, “Picture this: after a long day on the job, you’re unwinding on the couch, the TV softly glowing in the background. Suddenly, you find yourself immersed in our configurator, experimenting with various designs and configurations. It’s not just about choosing features; it’s about creating a vehicle that feels like an extension of yourself.”
How the configurator works
Designed with ease of use in mind, Auto Transform’s configurator makes the vehicle customisation process accessible for everyone, regardless of technical know-how. You start your journey by selecting your preferred vehicle make and model from a vast list, tailored specifically to your needs – be it a robust ute or a versatile van. From there, you have the freedom to tinker with various configurations.
“Our platform harnesses the power of CAD (Computer-Aided Design) technology, allowing you to effortlessly drag and drop components, visualise movement, and even open doors to explore the interiors. This intuitive interface invites you to play and experiment, a true reflection of the Kiwi enthusiasm for hands-on engagement.”
And with built-in payload and weight calculations, you can rest assured that your configurations comply with all necessary regulations. You’ll know exactly how your choices impact vehicle performance and safety, giving you peace of mind as you innovate your perfect fit.
The benefits for customers
Daniel says that the advantages of using their configurator are numerous and impactful:
Instant Quoting: No more waiting for weeks to receive pricing! You can instantly get an early estimate, enabling you to see which configurations align with your budget.
Visual Engagement: The configurator’s visual interface enhances your experience, allowing you to see your customisations come to life. This interactive element fosters confidence in your purchasing decision.
Time Efficiency: By streamlining the research and design process, you can quickly transition from concept to purchase, allowing you to return to your essential work without unnecessary delays.
Legacy Building: Save your designs within the configurator, so you can easily revisit options or share them with colleagues. This feature nurtures a collaborative environment, especially beneficial for fleet managers.
Customer feedback and engagement
“Since launching the ute configurator over a year ago, we’ve seen an overwhelming response from our customers.” says Daniel. “They’ve embraced the interactive platform, discovering how it simplifies the buying process for both themselves and our sales team.”
He says that their clients love experimenting with the configurator, crafting custom designs that inspire discussions about their specific needs. Even if they aren’t ready to purchase immediately, they can gather valuable insights that prepare them for future decisions.
Looking towards the future
The incredibly positive response to their ute configurator has paved the way for the anticipated launch of a van configurator, arriving at the end of September. This version will follow a similar user-friendly approach, allowing even more customisable options tailored to a range of commercial vehicles.
“As we move forward, we envision extending our configurator into trucks and other commercial segments. We see this as a vital investment in enhancing our commitment to delivering exceptional service and experience for our customers.”
Auto Transform’s vehicle configurators stand as a testament to their dedication to enhancing customer interaction. By allowing you to explore and engage with your vehicle options in a fun and intuitive way, they’re simplifying the building process while ensuring that you receive a product that’s tailor-made for your needs.
So why not take a moment to explore our configurator and see how you can custom fit your vehicle from wherever suits you. Your perfect match awaits, with endless options just a click away!
