Simon Lucas Mitsubishi is celebrating an outstanding international achievement after being awarded Silver in the 2025 Mitsubishi Motors Corporation (MMC) Global Accessory Display Competition, representing New Zealand on the global stage among Mitsubishi markets spanning more than 160 countries worldwide.

The award follows Simon Lucas Mitsubishi's success in the national competition organised by Mitsubishi Motors New Zealand (MMNZ), where the dealership was selected as New Zealand's winning entry and subsequently submitted to MMC
Global for international judging.

The international Silver award marks a significant milestone for MMNZ, representing the first time New Zealand has received an award in the global competition.

Simon Lucas Mitsubishi's winning entry brought the Mitsubishi Triton to life through an immersive summer adventure-themed accessory display, showcasing the versatility of genuine Mitsubishi accessories and the lifestyle possibilities they create.
Featuring a striking beach-inspired setting, a Triton equipped for adventure and creative lifestyle elements, the display formed the centrepiece of a wider marketing campaign under the tagline "Gear up for Summer and win”.

The campaign extended beyond the showroom, with engaging video content showcasing genuine Mitsubishi accessories in real-world adventure settings, demonstrating how Mitsubishi vehicles and accessories could help customers make
the most of summer adventures.

Beyond its visual impact, the campaign was designed to deliver meaningful business results, combining creative storytelling with a coordinated promotional approach across the dealership. By connecting genuine accessories with real-life adventure experiences, Simon Lucas Mitsubishi demonstrated how engaging accessory promotion can inspire customers while delivering measurable commercial success.

The award recognises Simon Lucas Mitsubishi's outstanding performance in the 2025 Accessory Promotion Contest and its contribution to promoting Mitsubishi genuine accessories.

The award certificate, provided by Arata Takahashi, Division General Manager of MMC's Global After Sales Division, acknowledges the dealership's enthusiastic participation and valuable contribution to the genuine accessories business.
In a special surprise, MMNZ visited Simon Lucas Mitsubishi and presented the award during a company-wide morning tea, allowing the entire team to share in the celebration.

Julie Roberts, Business Strategy Manager at Simon Lucas Mitsubishi and an experienced automotive industry marketer, accepted the award on behalf of the dealership. Julie initiated and oversaw the competition entry, managed the creative
approach and execution of the display and associated campaign.

Simon Lucas, owner of Simon Lucas Mitsubishi, said the achievement was a proud moment for the dealership and its team.
"It's fantastic to see Simon Lucas Mitsubishi recognised internationally, and particularly exciting to know that our entry has helped New Zealand achieve its first award in this global competition. We're incredibly proud of our team. This campaign was a great example of combining creativity, teamwork and commercial focus to deliver something genuinely
special. To have that recognised on a global stage is a tremendous achievement."

Ian Wardlaw from Mitsubishi Motors New Zealand, who presented the award, said MMNZ was delighted to see a New Zealand dealership achieve international recognition.

"We were absolutely delighted that Simon Lucas Mitsubishi was recognised on the global stage. To have a New Zealand dealer achieve a Silver award among entries from Mitsubishi markets around the world is a fantastic result. This is also a first for MMNZ in this competition, so it's a particularly exciting milestone for us. Simon Lucas Mitsubishi demonstrated an outstanding commitment to genuine accessories promotion, and we're thrilled to celebrate this achievement
with the team."

For Simon Lucas Mitsubishi, the award reflects its ongoing commitment to innovation, customer experience and making the most of opportunities to showcase Mitsubishi genuine accessories.