Bridgestone has maintained the confidence of Australian and New Zealand motorists, retaining the title of Most Trusted Tyre Brand in both markets again in 2025, as recognized by Reader’s Digest.
The victory marks an unrivalled 12th consecutive win in Australia and a ninth straight victory in New Zealand.
According to Bridgestone Australia & New Zealand Managing Director, Heath Barclay, the Most Trusted status still carries as much significance as the first time Bridgestone won the award.
“We have a commitment to our customers to provide safe, reliable and quality tyres, backed by transparent and expert service across our network. Being named Australia & New Zealand’s Most Trusted Tyre Brand yet again is recognition that we continue to deliver on this,” he said.
“The trust of trust of motorists takes years to build, and we’re honoured to have maintained the trust across both countries for such a long time. It’s a testament to all our teammates and our network of stores who go above and beyond to ensure the peace of mind of our customers.”
The annual Reader’s Digest Most Trusted Brand survey invites Australians and New Zealanders to evaluate and rank the brands they trust across over 70 different categories. This year, the survey, carried out by the independent research company Catalyst, included responses from more than 2,500 Australians and 1,500 New Zealanders.
Bridgestone, with an extensive range of passenger, SUV, 4x4, truck and bus tyres, continues to evolve and innovate in line with the needs of Australian consumers. This is evident with the recent introduction of the Dueler A/T 002 all-terrain 4x4 tyre, and the upcoming launch of the next generation touring tyre, Turanza 6 – featuring Bridgestone’s groundbreaking ENLITEN technology.
ENLITEN represents the company’s commitment to next-generation tyre design, optimizing safety, sustainability, and performance. Bridgestone invests over AUD $1 billion annually in research and development, ensuring its tyres—from passenger vehicles and SUVs to trucks and buses—remain at the forefront of innovation.
“Bridgestone continues to invest in new technology like ENLITEN to meet evolving customer needs. As more motorists turn to hybrid and electric vehicles, we are ensuring they have tyres designed for optimal performance as the needs of motorists shift,” added Mr Barclay.
The company’s commitment of serving society goes beyond the range of quality tyres, extending to its numerous community partnerships, including the global partnership with the Bridgestone World Solar Challenge, ongoing support of the RYDA youth road safety education program across Australia & New Zealand, long-term support of the Leukaemia Foundation in Australia, and continued commitment to the EVolocity STEM program in NZ.
“Our commitment to society extends beyond trusted and quality tyres. We strive to create lasting value for our customers and society through meaningful partnerships and initiatives, all driven by the principles of the Bridgestone E8 Commitment,” said Mr Barclay.
