Following a record-breaking 2025, in which GWM delivered close to 53,000 vehicles in Australia, the brand is set to further strengthen its position in the local market through an ambitious product rollout, with up to 10 new and refreshed models scheduled to launch throughout 2026.
This expansion will significantly broaden GWM’s New Energy Vehicle (NEV) portfolio across Plug-In Hybrid (PHEV) and Battery Electric Vehicle (BEV) technologies, reinforcing the brand’s readiness to meet the evolution of Australia’s New Vehicle Efficiency Standards and customer expectations.
Central to GWM’s 2026 strategy is a more diverse and comprehensive model range, underpinned by new powertrain options spanning PHEV, BEV and a new diesel offering. Together, these additions reflect GWM’s commitment to delivering choice, capability and efficiency across multiple segments, while supporting continued growth in the Australian market.
Spanning passenger vehicles, SUVs and utes, this breadth ensures GWM delivers a compelling and competitive offering across all key growth segments. It will also form a critical foundation, alongside significant investment in customer support, technical services and training, in delivering the brand’s stated ‘Drive to Top 5’ ambition and positioning GWM among Australia’s top automotive brands by the end of 2027.
Confirmed arrivals for 2026 include the Tank 300 Hi4-T PHEV (due to arrive in April), the mid-sized Haval Jolion Max SUV, an all-new 3.0-litre turbo-diesel powertrain, which will make its global debut right here in Australia on the Cannon Alpha and Tank 500.
At least two new Ora models are scheduled to arrive in Australia this year, further strengthening the brand’s fully electric line-up and potentially introducing Plug-in Hybrid (PHEV) technology to the Ora range.
In addition, the brand will introduce WEY, its first premium marque, in the second half of the year.
Electrification continues to be a core focus of GWM’s product and technology strategy, with award-winning powertrains like Hi4 and Hi4-T being rolled out across more models. The brand can confirm that the Cannon will adopt the Hi4-T architecture in mid-2026, positioning GWM as the only OEM offering two PHEV variants in the popular ute segment. This approach is designed not only to reinforce GWM’s reputation as a technology leader, but also to deliver vehicles that genuinely meet the needs of Australian buyers.
“The wider electrification of the GWM range, led by our class-leading technologies, is something that we firmly believe will enhance our brand position and sales momentum Down Under”, said John Kett, GWM ANZ’s COO.
“Several years ago, GWM made a deliberate choice to design Hi4 and Hi4-T as class-leading examples of four-wheel electrification, engineered for outstanding performance both on and off-road. This relentless focus on innovation and continuous improvement is what we firmly believe will drive the next phase of our growth in Australia.”
“Product is only one element of success. Expanded dealer network coverage, enhanced aftersales support, improved parts availability and comprehensive technical training will form the core foundations of our pursuit of a top five position. These are non-negotiable.”
GWM’s dealer network is set for significant growth in 2026, with a targeted 10% increase bringing the total number of dealerships nationally to 135 by the end of the year, up from 123 currently. Beyond this numerical expansion, the brand is also raising the standard of its dealer experience. A new flagship dealership in Rockingham, Western Australia, will open in April and will feature close to 1,000 sqm of floor space and a modern, customer-focused design, setting a new benchmark for the look, feel, and service experience across GWM’s national network.
Expanded internal capabilities have also been a key focus, particularly over the last six months, with overall staff numbers growing by 20% to support the brand’s ambitious growth plans. Key appointments include Samuel Mulkearns (Head of Go-to-Market & Product Planning), Carlo Jacobs (Head of Customer Experience and Technical Service), and Aniket Nadkarni (Head of Parts, Accessories and Logistics), each bringing extensive, transferable experience from across the industry. These leadership roles are directly aligned with the brand’s core pillars for success, ensuring robust product planning, elevated customer support, and efficient parts and service operations, all critical elements in GWM’s pursuit of 60,000+ vehicle sales for 2026.
GWM’s 2026 product offensive marks a clear evolution from momentum to scale. Following a standout 2025 where the brand outgrew the market, the brand enters its next growth phase with a robust pipeline designed to challenge established players and reset expectations in the Australian automotive landscape. Looking ahead, the message is clear: the momentum is real, the product cadence is accelerating, and 2026 will be GWM’s most ambitious year yet.
