MG Motor New Zealand is expanding its electric vehicle offering with the introduction of the new MG4 EV Urban Essence 43, bringing an even more accessible entry point to its popular electric hatchback range.
Priced from $34,990 MRP + ORC, the Essence 43 becomes the new entry-level variant in the MG4 EV Urban line-up, combining contemporary styling, practical everyday versatility and an impressive level of standard equipment with the benefits of fully electric driving.
Powered by a 43kWh Lithium Iron Phosphate (LFP) battery, the Essence 43 delivers a WLTP combined driving range of up to 316km. Its front-mounted electric motor produces 110kW of power and 250Nm of torque, providing responsive performance for urban commuting and everyday journeys.
DC rapid charging capability allows the battery to be charged from 10 to 80 per cent in an estimated 28 minutes under standardised conditions using a suitable high-capacity charger, while a standard heat pump helps optimise efficiency in colder conditions.
Country Business Manager for MG Motor New Zealand, Dean Sheed, says the addition of the Essence 43 reinforces MG's commitment to making electric mobility more attainable for Kiwi motorists. "The MG4 EV Urban has a compelling combination of design, technology, practicality and value. By introducing the Essence 43 at $34,990, we're opening the door to more New Zealanders looking to make the switch to an electric vehicle without compromising on the
features and equipment they expect from a modern car. Importantly, this isn't simply an entry-level electric vehicle. The Essence 43 delivers a comprehensive package of technology, comfort and safety features, making it an extremely appealing proposition for buyers"
Standard equipment includes 17-inch Starburst alloy wheels, full LED headlights and rear lights, roof rails, a 12.8-inch HD infotainment touchscreen, seven-inch digital driver display, satellite navigation and wireless Apple CarPlay and Android Auto connectivity.
Comfort features include heated front seats, a heated leather-wrapped steering wheel, ambient interior lighting and a six-speaker audio system. Practicality is also a strong point, with 382 litres of boot space expanding to 1,266 litres with the rear seats folded.
Safety is addressed through MG Pilot, including a comprehensive suite of advanced driver assistance systems, alongside seven airbags and a 360-degree camera.
The MG4 EV Urban Essence 43 also comes with MG's warranty package, offering up to 10 years or 250,000km of coverage when serviced with MG, comprising seven years of standard unlimited-kilometre cover and a further three-year service-activated extension, subject to terms and conditions.
The new MG4 EV Urban Essence 43 is available now through the MG Motor New Zealand dealer network, priced from $34,990 MRP + ORC.





