The Mercedes-AMG division and motorcycle manufacturer MV Agusta have signed a cooperation agreement on a long-term partnership, including marketing and sales, in a bid to strengthen the impact of both brands into sports vehicle markets. 

 

At the same time, Mercedes-AMG will acquire a 25 percent stake in MV Augusta. No details have been disclosed of the price to be paid. Mercedes-AMG will appoint one member to MV Agusta’s board of directors. The partnership is still subject to the approval of the relevant authorities, which is expected to be granted in late November.

Says Tobias Moers, chief executive of Mercedes-AMG: “In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. 

 

“This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. 

 

“The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.” 

 

Adds Giovanni Castiglioni, president and CEO of MV Agusta: “MV Agusta and Mercedes-AMG are a perfect brand fit: two complementary companies that stand for design, high performance and excellence.”