If you’re looking for an exhilarating way to reward your clients and staff, look no further than the Audi Ice Experience, held at the stunning Southern Hemisphere Proving Grounds (SHPG) nestled in the breathtaking landscapes of Wanaka, New Zealand.
Imagine driving a fleet of Audi performance vehicles at full throttle on snow and ice – this is the ultimate thrill that Audi has been curating for the past 15 years. Audi pioneered the introduction of the SHPG to the public, turning it into a playground not just for automotive testing but for anyone seeking an unforgettable experience.
As Audi New Zealand General Manager Greg Leet aptly puts it, “There’s no better environment than this, the snow and ice, to demonstrate Audi’s quattro performance. Quattro cut its teeth doing things in snow that cars just didn’t ever do. And that’s what the customers see here.” This statement rings true as you navigate the icy terrain, stitching together breathtaking views and heart-racing moments.
The adventure kicks off upon your arrival in Queenstown. Audi has chosen The Rees as their luxurious five-star accommodation, perfectly located along the serene shores of Lake Wakatipu. Guests are welcomed with treats including a stylish down-filled jacket from the Kiwi brand Huffer – essential for battling the cold.
Waking up for the trip up the mountain feels like stepping into a winter wonderland. Despite the early hour (6:30am can be dark and chilly), the excitement grows as the sun begins to rise, illuminating the day ahead.
Stepping off the Audi bus into the brisk air is invigorating, and the warm smiles and friendly hugs from the downforce team, our instructors for the day, quickly ease the icy bite of the temperature.
Attention to detail makes the event all the more special. From ‘Quattro Only’ road signs to a majestic giant Audi balloon marking the entrance, the ambiance is electric. After a quick coffee break and an overview of the day’s itinerary, participants are split into groups and guided back out onto the stunning snowy landscape.
The lineup of Audi vehicles is nothing short of a performance enthusiast’s dream. With models like the 228kW S3, the 294kW RS3, the 260kW S4, and the awe-inspiring 475kW RS e-tron GT, participants cycle through each car, experiencing the thrill of driving with the Electronic Stability Control (ESC) set to OFF.
The day begins with mastering the basics of understeer and oversteer. Picture this: full throttle down a snow-covered straightaway, releasing the accelerator to feel the rear of the car swing out in playful abandon. Adjusting your steering and applying just the right amount of throttle allows you to tame the vehicle as it dances across the snow.
With multiple exercises, including a challenging three-turn oversteer manoeuvre, participants gain confidence and speed, particularly in the RS e-tron GT. The instant torque and power from this all-electric marvel deliver breathtaking acceleration, making every turn a sheer delight.
Next on the agenda is a slalom run, a heart-pounding challenge that demonstrates the e-tron’s low centre of gravity and impressive handling. As you glide between cones, the captivating motor sound adds to the experience, showcasing Audi’s performance excellence.
Participants also tackle a giant circle and a figure-eight challenge – some catching their breath after the relentless excitement and a particularly gut-wrenching ride in the RS6.
Even as the driving culminates with exercises in the ICE-powered models, it’s clear that the RS e-tron GT is a powerhouse in its own right, proving that electrification doesn’t compromise performance. As Greg Leet emphasised, “The RS e-tron GT demonstrates that electrification is no compromise to performance.”
After 15 years of mastering the art of the Audi Ice Experience, Audi continues to elevate the benchmark with exceptional tuition and unparalleled hospitality. For businesses looking to reward their clients and staff with a truly different experience, the Audi Ice Experience is an unforgettable opportunity that solidifies bonds, creates exhilarating memories, and leaves everyone eagerly anticipating next year’s adventure on the snow.
So, get ready to take your client and staff rewards to the next level – this is one thrilling ride you don’t want to miss.
